Lancaster Park


Bewley Homes

Key facts:

  • 100 new homes
  • 7.12 hectares
  • Organic form
  • Sensitive rural transition
  • Landscape centric design

The Noble Consultancy see their vision come to reality at Lancaster Park as the development is now complete.


Bewley Homes once again entrusted The Noble Consultancy to provide architectural support through the life of the project; from feasibility sketch layouts to detailed planning and landscaping drawings and 3D Illustrations, to assist with planning negotiations.

Feasibility sketch layouts were prepared to test site parameters and local policy and guidance against Bewley’s aspirations for the site. A loose, organic layout was devised, which considered the need to protect the amenity of the neighbouring existing properties, while minimising the visual impact of the built form, in the setting of the North Wessex Downs.

The planning team subtly adapted Bewley’s Core House Type Range to create a quintessentially Berkshire character typology, introducing materials and details used abundantly within Hungerford.

The landscaping across the site was a key consideration throughout the design process. Several village-green type spaces are interspersed to break up the built form, integrate landscape features such as hedgerows and trees, as well as add character to the development. It is great to see the landscaping mature on site.


There were several planning issues that required additional consideration and agreement. To assist with discussions, the Noble Consultancy prepared several 3D illustrations to visually convey various design elements. This gave the planning officer a better understanding of what was being proposed and hugely aided discussions.

The Noble Consultancy once again demonstrated the ability to respond to client needs and deliver a high quality development which is now being enjoyed by new residents.


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  • Feasibility Planning

    Feasibility and concept design are the initial steps in developing design options for your residential development project. Our feasibility planning service evaluates the commercial potential of a piece of land before creating concepts and architectural design solutions that augment the development potential.

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  • Town Planning

    Town Planning is about much more than just submitting planning applications. There are many facets of planning and our planning team have expansive knowledge of planning matters, having accumulated many years experience working within the residential industry.

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  • Technical Drawings

    Key to the delivery of any residential project is the production of clear and concise technical working drawings in a time efficient way. We produce fit for purpose economical technical solutions that comply with all necessary building regulations using the latest Autocad or Revit software.

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  • Landscape Architecture

    Landscaping is an integral part to any successful development. At an early stage of the design process we identify the key landscape features for retention and potential new areas for enhancement. Our in-house landscape architecture team can devise hard and soft landscape schemes that not only perform a function but also add to the aesthetic quality of a development.

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  • Masterplanning & Urban Design

    From small rural or urban infill sites, to large-scale, brownfield, regeneration and greenfield urban extensions; we provide everything from concept plans and development framework plans to detailed masterplans and parameter plans, based on well-established urban design principles.

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  • Graphic Communication

    Communicating visions and detailed proposals through graphics is a key element of architectural design. Creating the best user experience and visual representation of our design proposals is what we do. From 2D plans to 3D axonometric projections and perspective visualisations, we employ various techniques and media such as hand-drawn sketches, digital photo editing and CAD software layout tools.

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