Perry Court

Faversham

Barratt David Wilson, Kent

Budget
£155m
Plots
310
Hectares
20

The Noble Consultancy secured Reserved Matters approval for 310 new homes and 15ha of high-quality public open space on a Greenfield site at the southern edge of Faversham, Kent.

The Project

Barratt David Wilson Homes (Kent) engaged The Noble Consultancy for Planning and architectural services in support of a Reserved Matters application for the residential and landscaping elements of an Outline Planning Permission comprising up to 310 dwellings, offices, care home, local convenience store, hotel and landscape infrastructure.

A mix of 1, 2, 3, 4 and 5 bed dwellings, inclusive of 30% affordable housing will be delivered, providing a range of house types and tenures, resulting in a diverse and balanced community. A range of open space typologies will also be provided to meet the needs of all residents.

Design process

The Noble Consultancy were initially instructed to prepare a feasibility sketch layout for client review, utilising the Barratt and David Wilson group house type portfolio to determine whether this was a suitable development site for the client to pursue. The site’s opportunities and constraints were considered along with the merits of the approved Masterplan.

Once the suitability of the site had been confirmed, The Noble Consultancy began compiling a pre-application pack for submission to Swale Borough Council.

Understanding the need for the client to utilise economies of scale to reduce build costs, The Noble Consultancy were successfully able to strike an appropriate balance between maintaining the integrity of the original core group house type designs and responding to the setting and local vernacular; satisfying the requirements of both the client and Local Authority.

As part of the initial planning process, the client was also invited to present the proposals to Design South East, for which The Noble Consultancy prepared relevant plans and documents for review. Furthermore, The Noble Consultancy also prepared presentation boards for a public consultation event held at the adjacent Abbey Farm School, where feedback from local residents was received.

A detailed Reserved Matters submission was prepared in coordination with civil engineers and in-house landscape architects to ensure all design aspects had been considered. Specific consideration was placed on guidance set out in Manual for Streets, Swale Open Space Strategy (2009 – 2014) and the Kent Design Guide to deliver a high-quality, coherent development within the existing settlement of Faversham.

Throughout the determination process The Noble Consultancy were highly responsive to both planning and client comments whilst liaising with external consultants involved in the project. A proactive approach helped streamline the planning process, minimising potential delays by deploying resources to meet changing project demands.

Project challenges

Contentious issues were given prompt consideration throughout the consultation including:

  • Balancing the needs of the client with the aspirations of the Local Planning Authority and Statutory Consultees;
  • Providing an appropriate response to the setting of Oast House, a Grade II Listed Building;
  • Integrating the site topography and historical landscape features as integral design features to the development;
  • Incorporating the existing Public Right of Way through the heart of the development; and
  • Providing an appropriate response to future development parcels.

Always meet tight timescales due to their project management skills, commercial understanding and high design and presentation standards.

Karen Dunn Barratt David Wilson Homes

Conclusion

The development responds to its wider landscape and built setting and incorporates extensive new public open space. Perry Court will deliver a distinctive, high quality new neighbourhood and will provide a positive contribution to the town of Faversham.

Why did BDW choose The Noble Consultancy?

Although the site benefited from an outline planning consent there were a number of constraints and design requirements that required careful consideration.  In addition to the reserved matters application, the outline planning consent also required the submission of a site-wide Design Brief, to guide not only the residential element but also the other uses approved as part of the Outline consent (commercial, employment, strategic landscaping). The Noble Consultancy have the resources to deliver on both.

As a division, we have worked with The Noble Consultancy on a number of applications and have always found the team to be responsive and efficient with an understanding of our commercial aspirations, our deadlines and our high design standards. Design was key for this application, we had utmost comfort in appointing Noble as the right consultancy for this project.

Karen Dunn Barratt David Wilson Homes

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  • Feasibility Planning

    Feasibility and concept design are the initial steps in developing design options for your residential development project. Our feasibility planning service evaluates the commercial potential of a piece of land before creating concepts and architectural design solutions that augment the development potential.

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  • Town Planning

    Town Planning is about much more than just submitting planning applications. There are many facets of planning and our planning team have expansive knowledge of planning matters, having accumulated many years experience working within the residential industry.

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  • Technical Drawings

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  • Landscape Architecture

    Landscaping is an integral part to any successful development. At an early stage of the design process we identify the key landscape features for retention and potential new areas for enhancement. Our in-house landscape architecture team can devise hard and soft landscape schemes that not only perform a function but also add to the aesthetic quality of a development.

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  • Masterplanning & Urban Design

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    Communicating visions and detailed proposals through graphics is a key element of architectural design. Creating the best user experience and visual representation of our design proposals is what we do. From 2D plans to 3D axonometric projections and perspective visualisations, we employ various techniques and media such as hand-drawn sketches, digital photo editing and CAD software layout tools.

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